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Factors to Consider When Selecting Promotional Pens

Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. As a business entrepreneur, you understand that one way of increasing profitability is to reduce costs and therefore, you need to devise methods of cutting down marketing cost. A business can personalize and customize the pens in the best way to promote itself. It is not expensive to produce promotional pens, and yet it is a useful marketing tool. Getting the right pen is crucial, and the following are some of the considerations to make.

Draft a budget – What is the current amount of money that the company uses for promotional activities and what proportion of it can the company set aside to purchase promotional pens? As this might be your first time using promotional pens in the business, you need to know the detail of cost of purchasing promotional pens before you make a budget for it. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. When you have a clue on what it might cost to purchase promotional pens, you can take a step further to get quotations from various promotional products suppliers and compare their offers. The cheapest offer might not be the best one because the quality might be inferior and you have to choose an affordable rate which falls within your budget.

Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. When the pens include such information, then it becomes effective for its purpose of promotion. Choose the best design for the pen which can boost the business status. The suppliers are aware of various designs, and they can assist you to select the most appropriate one for your case.

Pen color – You can choose the best color depending on your preference, or you can opt for a combination of colors. It is advisable to use colors that are associated with your business. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Use attractive colors that can get the attention of clients to notice your business. It can be cumbersome to do all those alone, but when you involve your employees, they can make helpful suggestions and give insights into various issues.

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